Marketing Lead

About this role

We’re looking for a Marketing Lead to help define how Luminai’s technology is understood, adopted, and scaled inside complex healthcare organizations. This is an early, highly technical marketing role focused on turning real product capabilities into clear, credible narratives that resonate with operators, technical buyers, and executive stakeholders. You’ll work directly with Product, Engineering, Sales, and Customer Success to shape positioning from the ground up. This role is less about running polished campaigns and more about deeply understanding the product, the customer workflows, and the problems we solve, then translating that into sharp messaging, strong enablement, and effective go-to-market motion. This is a builder role. You’ll be creating first-principles messaging, early GTM structure, and technical narratives that will evolve as the product and company scale. This is a hybrid position. Our team is in-office 3 days a week (Mon, Tue, Thu) in San Mateo, California. What You’ll Do Develop and own Luminai’s core product messaging, positioning, and value propositions across use cases and customer segments Deeply understand Luminai’s product, architecture, and AI systems in order to explain how and why they work Translate complex technical capabilities into clear, accurate narratives for operators, technical stakeholders, and executives Partner closely with Product and Engineering to stay aligned on roadmap, capabilities, and tradeoffs Support early go-to-market efforts by creating foundational sales and customer-facing materials (pitch decks, technical overviews, one-pagers, FAQs, ROI narratives) Build early enablement for Sales and Customer Success including talk tracks, technical explanations, and objection handling Synthesize customer feedback, deployment learnings, and sales insights into sharper positioning and product direction Help define ICPs, personas, and use cases based on real customer behavior and outcomes, not abstract theory Ensure consistency and clarity across product launches, customer conversations, and external messaging What We’re Looking For 3–6+ years of experience in Product Marketing, Product, Solutions, or a similarly technical GTM role at a B2B SaaS company Strong technical curiosity and comfort working closely with engineers and product teams Ability to understand and explain complex systems (APIs, workflows, AI-driven products, or platform software) Experience supporting early-stage or evolving sales motions Strong writing and communication skills with an emphasis on clarity and accuracy High ownership mindset with comfort operating in ambiguity and building from scratch Ability to move quickly, iterate, and adapt as the product and company evolve