Founding Growth Lead
Founding Growth Lead at Booko — New York, NY, US
- Company: Booko
- Location: New York, NY, US
- Employment type: FULL_TIME
- Salary: USD 90000–110000 / year
- Posted: 2026-07-17
About this role
What You'll Do
Design, run, and iterate on growth experiments across product, marketing, and distribution channels
Assist in prepping sales strategy for big meetings, as well as in the procurement of follow-up materials (pitch decks, one-pagers, etc.)
Assist in building the growth playbook - from identifying channels to creating scalable systems
Define and track north-star growth metrics (e.g., signups, activation rate, retention, referral loops)
Run outbound and inbound campaigns, testing messaging, positioning, and targeting
Partner directly with the founding team to translate customer insights into product and GTM decisions
Manage early marketing channels (content, paid, partnerships, community, SEO — whatever works)
Who You Are
Charismatic, well spoken, persistent
Creative and resourceful - you find unconventional ways to acquire and retain users
Strong communicator who can work closely with a small, fast-moving founding team
Hungry to have outsized ownership and impact at an early-stage company
Comfortable wearing multiple hats across growth, marketing, product, and sales
Data-obsessed - you measure everything, run experiments, and let results guide decisions