GTM
GTM at CatchBack Cards — San Francisco, CA, US
- Company: CatchBack Cards
- Location: San Francisco, CA, US
- Employment type: FULL_TIME
- Salary: USD 100000–135000 / year
- Posted: 2026-07-17
About this role
The Role
We’re hiring a GTM Lead to own growth. This is a high-impact, builder role working directly with the founders to scale user acquisition, partnerships, and revenue.
You’ll operate across paid ads, outbound strategy, and strategic partnerships—with the autonomy to test, ship, and double down on what works.
If you like moving fast, running experiments, and seeing immediate impact, this is for you.
Compensation: $100K–$135K salary + 0.5% equity + benefits
Location: SF, Hybrid
What You’ll Do
Own paid acquisition
Launch and optimize campaigns across TikTok, Meta, and other channels
Build creative pipelines and iterate quickly on performance
Drive outbound growth
Identify and execute outbound strategies (shops, collectors, communities)
Build scrappy systems for outreach, tracking, and conversion
Develop strategic partnerships
Work with card shops, marketplaces, and ecosystem players
Structure and close partnerships that drive distribution
Be in the field
Travel on weekends to card shows and events
Talk to users, test messaging, and close deals in person
Build systems, not just campaigns
Set up analytics, attribution, and feedback loops
Work closely with engineering to improve growth infrastructure
Who You Are
1–4 years experience in growth, GTM, or early-stage startups
Comfortable running experiments across ads, outbound, and partnerships
Highly scrappy—you figure things out without waiting for instruction
Strong communicator (especially for partnerships and outbound)
Bonus: Familiar with trading cards, collectibles, or marketplaces