Visual Designer
Visual Designer at Elayne — New York, NY, US
- Company: Elayne
- Location: New York, NY, US
- Employment type: FULL_TIME
- Salary: USD 90000–120000 / year
- Posted: 2026-07-17
About this role
The role
Elayne is hiring a Visual Designer to bring our product and brand to life across every visual touchpoint.
This is a hands-on design role for a creative generalist who wants real ownership: to define how a new category should look, move, and feel across all static and dynamic content.
You’ll work on a product that helps families navigate some of the most complex and emotional moments of their lives: estate planning, asset organization, legal-financial workflows, and post-loss settlement. The work needs to feel clear, warm, trustworthy, and polished.
This is not a traditional graphic design role. It is also not a pure product design role or a brand strategy role. You will work across product visuals, website design, motion, marketing materials, print collateral, social assets, decks, and customer-facing education.
This role will report to the founders and work closely with Product, Design, Engineering, and company leadership. Because the role touches both brand and product surfaces, you’ll get to partner closely with the founders on in-product visuals, motion, and interactiveness.
Why this role matters
Estate planning and post-loss settlement are hard to understand, and most products in this category feel cold, confusing, or overly legalistic. Elayne has the opportunity to make something complex feel clear, human, and usable.
Design is central to that work. Families need to understand what is happening, what matters, and what to do next. The right visuals can reduce confusion, create trust, and make difficult workflows feel more manageable.
This role sits at the center of how Elayne shows up in the world. You’ll help shape the product experience, the website, the sales materials, the customer education assets, and the small details that make the company feel thoughtful and credible.
Done well, your work will make Elayne easier to understand, easier to trust, and easier to share.
What you’ll build
As Elayne’s Visual and Designer you will help build the visual system behind a new category of family, legal, and financial software.
1. A product visual layer that feels clear and trustworthy
You will design the visual details that make Elayne easier to use: overlays, cards, empty states, onboarding graphics, icons, illustrations, diagrams, loading states, confirmation moments, and lightweight animations.
2. Motion and storytelling that bring the product to life
You will create short animations, product walkthroughs, web interactions, social clips, and storyboards that make complex workflows easier to grasp.
3. A web presence that explains the product simply
You will design website and landing page visuals that help families, partners, and customers quickly understand what Elayne does and why it matters.
4. A library of materials the company can use every day
You will design flyers, postcards, one-pagers, pitch deck visuals, customer PDFs, email graphics, social assets, event materials, and reusable templates so the team can move faster without redesigning from scratch.
How we work
We are a small, high-trust team. We care deeply about the people we serve, but we are not precious about process. We move very quickly, communicate directly, and hold a high bar for the quality of the experience we deliver.
The work here is highly collaborative. The best ideas often come from being close to the details: a family conversation, a product gap, an operational edge case, or a partner need. We expect people to take ownership of outcomes, pull in the right teammates, and turn what they learn into better systems for everyone.
Location and expectations
This is a full-time role based with the rest of the team in New York City.
This is not a passive 9-to-5 role. We are not looking for performative intensity, but want to be upfront that there will be moments when families, partners, or internal priorities require responsiveness outside typical working hours. The right person is energized by meaningful, high-ownership work and is willing to do what it takes with judgment and care.
What you’ll bring
2–5+ years of experience in brand, visual, web, motion, or digital design
A strong portfolio showing work across web, brand, marketing, and product-adjacent design
Excellent Figma skills and comfort moving quickly from rough concept to finished asset
Strong fundamentals in typography, layout, hierarchy, color, composition, and visual storytelling
Experience with motion or animation, including product walkthroughs, short-form video, web interactions, or lightweight animated assets
Comfort designing marketing and print materials, including flyers, postcards, one-pagers, decks, event collateral, and customer-facing PDFs
Familiarity with tools like After Effects, Jitter, Lottie, Illustrator, Photoshop, Premiere, Rive, Webflow, Framer, or similar
Strong attention to detail and the ability to keep work consistent across many surfaces
What would make you stand out
Experience designing for high-trust categories like fintech, legaltech, healthtech, insurance, family services, or regulated products
Ability to sketch, storyboard, or prototype ideas quickly before turning them into polished assets
Experience with Framer or Webflow and comfort designing for real web experiences
Basic video editing skills for social, product, or customer education content
Experience creating reusable systems, templates, libraries, or brand guidelines
You use AI as leverage, already using creative and productivity tools to move faster and improve your work
Comfort working with engineers on animation handoff, web implementation, or product polish
The person who will thrive
Ambitious and hands-on: You want ownership early and are excited to make work that actually ships
Fast, practical, and visually precise: You care about the details, but you know how to move quickly and iterate
Comfortable with ambiguity: You do not need a perfect brief to start making progress
Strong visual thinker: You can turn abstract or complex ideas into clear, useful visuals
Emotionally thoughtful: You understand that this category requires restraint, warmth, and care
Systems-minded: You do not just want to make one-off assets; you want to create patterns the whole company can reuse
Energized by building from the ground floor: You want to help define how Elayne looks, moves, and communicates as the company grows
Compensation
The expected salary range for this role is $90k to $120k annually, plus equity. This range represents Elayne’s good-faith estimate for this position at the time of posting. Final compensation will depend on your experience, portfolio, scope, and fit for the role.
Elayne also offers health insurance and a 401(k) plan.