Head of Marketing

Head of Marketing at Shuttlebase — New York, NY, US

  • Company: Shuttlebase
  • Location: New York, NY, US
  • Employment type: Full-time
  • Salary: $160,000–$220,000 a year
  • Posted: 2026-07-10

About this role

WHY SHUTTLEBASE?

Every day, millions of people decide whether to buy something online, and the reasons behind those decisions are still mostly guesswork. We want to change that.

We're working to quantify human psychology: to build an embedding model for human behavior that understands how people react to a page, a price, or a single sentence, and can predict what will work before anyone runs a test.

Every experiment our AI runs on a live store teaches that model something about how people decide. Our goal is for any company to be able to ask, "I'm selling product X to audience Y, how do I optimize for Z?" and get an answer it can trust.

We're early and well funded. The people who join now will pick the tools, design the models, and help choose who joins next. If that's a problem you want to spend the next few years on, we'd like to meet you.

Shuttlebase is looking for a Head of Marketing to own the strategic layer end-to-end while leading and developing a growing team. You'll set the direction, build the playbook, and work closely with the Marketing Manager to translate strategy into campaigns and content that drive pipelines.

WHAT YOU’LL OWN

STRATEGY & POSITIONING

  • Own Shuttlebase's marketing strategy end-to-end. Positioning, messaging, brand, demand, and growth.
  • Shape and evolve our brand voice so we stand out in a crowded AI and eCommerce landscape.
  • Build and own a proactive GTM calendar
  • Define the GTM narrative and keep sales, customer success, and product aligned around it.
  • Decide where and how we show up at conferences and industry events, and turn presence into pipeline.

TEAM LEADERSHIP

  • Directly manage a Marketing Manager, setting clear goals, priorities, and a strategic framework
  • Build a roadmap and prioritization layer needed to scale
  • Mentor and develop a direct report

EXECUTION & OWNERSHIP

  • Build and run a content engine that turns ideas, customer wins, and insights into momentum.
  • Own demand generation across paid ads, performance marketing, funnels, and experimentation.
  • Operate at the intersection of strategy and tactical day to day execution

WHO YOU ARE

You're a full-stack marketer and people leader equally comfortable setting strategy, executing hands-on, and developing others.

  • 7+ years of marketing experience, including leadership in a high-growth startup (SaaS, B2B, or eCommerce tools strongly preferred.

Experienced leader in a growing marketing function that can introduce strategic roadmaps, prioritization frameworks, and a proactive GTM calendar

  • Proven ability to manage and develop individual contributors, not just direct work but grow people.
  • Deep understanding of content, branding, performance marketing, and demand generation.
  • Strong intuition for positioning and messaging - you know how to make complex products simple and compelling.
  • Hands-on experience with paid channels (Google, Meta, LinkedIn, etc.) and performance optimization.
  • Comfortable owning real numbers - pipeline, CAC, conversion rates, not just awareness metrics.
  • Builder mindset: strategic when needed, scrappy when it counts.
  • Clear communicator who can align founders, GTM teams, and marketers around a single narrative.

WHAT SUCCESS LOOKS LIKE

  • Shuttlebase is clearly positioned as a leader in AI-powered experimentation and growth.
  • Marketing becomes a predictable, scalable driver of pipeline and revenue.
  • The marketing team operates with clarity, speed, and high ownership.
  • Content, campaigns, and events consistently create real conversations and opportunities.

WHAT WE VALUE

  • Curiosity and excellence: We're trying to understand why people decide what they do, so asking questions is the job. We push on each other's ideas, and a failed experiment teaches us as much as a winning one.
  • Whatever it takes: If something needs doing, whoever can do it does it, whatever their title. Our clients' results are our results.
  • Ownership: Shipping something is where the work starts. You follow it all the way to the result, and when you get something wrong, you say so and fix it. We keep our promises, the big ones and the small ones.
  • Agility: Most ideas go from whiteboard to working prototype in two or three days. If something isn't working, we drop it fast, and nobody holds it against you.
  • Enjoy the ride: Building something new comes with rough weeks. We get through them together and celebrate the good ones.

WHAT WE OFFER

  • Competitive compensation
  • Meaningful equity - real ownership in Shuttlebase’s success.
  • Medical, dental, and vision coverage for you and your family.
  • Unlimited PTO - we trust you to take the time you need.
  • Tax free commuter and parking benefits
  • Office-first culture (4 days/week) - Midtown Manhattan, in the middle of it all.
  • Work directly with the founding team - your impact is immediate, visible, and career-defining.
  • Free One Medical Membership
  • 401k

Apply with Beaverhand, the recruiting company that advocates for you and can negotiate your offer

Or apply directly at Shuttlebase