Performance Marketing Engineer
Performance Marketing Engineer at Moritz — San Francisco, CA, US
- Company: Moritz
- Location: San Francisco, CA, US
- Employment type: FULL_TIME
- Salary: USD 100000–180000 / year
- Posted: 2026-07-17
About this role
Moritz is an AI-native legal services company (backed by YC, 20VC and +20 unicorn founders) building the layer between Big Law and pure AI tools.
We're hiring a Performance Marketing Engineer in San Francisco to own paid acquisition end-to-end and build an AI-native growth engine that fuels our enterprise pipeline.
Success in this role means defensible CAC, a steady flow of qualified pipeline for the GTM team, and a paid program where AI is wired into every layer - creative, targeting, analysis, and reporting. You'll report to the CEO and work closely with GTM and the founding team.
Responsibilities
Own strategy, execution, and budget for all paid channels (LinkedIn, Google, and emerging B2B surfaces)
Build internal tooling, scripts, and AI agents to automate campaign ops, reporting, and creative iteration
Use LLMs and generative tools to produce, test, and refine ad creative and landing pages at high velocity
Build and maintain attribution and reporting infrastructure to measure pipeline impact end-to-end
Run a continuous, AI-assisted testing roadmap across creative, audiences, landing pages, and offers
Partner with GTM to align campaigns with target accounts and pipeline goals
Forecast spend, model CAC and payback, and report performance to the founding team weekly
Qualifications
3–5 years in performance marketing, with experience at an early-stage startup and/or an established firm
Proven track record driving B2B growth — measured in pipeline and revenue, not impressions
AI-native operating skills
Deep fluency in LinkedIn Ads and Google Ads; experience with multi-touch attribution tools
Exceptionally analytical; can defend every dollar of spend with data
Self-directed operator who can go from strategy to execution without handoffs