Product Marketing Director
Product Marketing Director at Sierra Select Distributors, Inc. — Remote
- Company: Sierra Select Distributors, Inc.
- Location: Remote
- Employment type: Full-time
- Posted: 2026-10-01
About this role
Remote position open to candidates located in the United States.
Sierra Select is seeking an experienced and strategic Director of Product Marketing to lead product positioning, go-to-market strategy, marketing communications, and sales enablement across our portfolio of consumer technology, electronics, outdoor living, and related products.
The ideal candidate combines strong strategic thinking with hands-on marketing experience and understands how to translate product features and market trends into compelling value propositions for dealers, customers, and sales teams.
Responsibilities
- Develop and lead product marketing strategies aligned with company and revenue objectives.
- Own product positioning, messaging, value propositions, and competitive differentiation.
- Develop go-to-market plans for new products, product launches, and portfolio updates.
- Conduct market, customer, competitor, and industry research to identify opportunities.
- Create product marketing materials, presentations, sales tools, product guides, and promotional content.
- Partner with sales, product, procurement, operations, and leadership teams to support product growth.
- Develop sales enablement resources to help dealer partners and sales teams effectively communicate product benefits.
- Translate technical product information into clear and compelling customer-facing messaging.
- Monitor market trends, competitor activity, pricing, and customer needs.
- Manage product launches and coordinate marketing activities across relevant channels.
- Support website, email, digital, dealer, and other marketing initiatives.
- Track product marketing performance and provide insights and recommendations to leadership.
- Manage external agencies, vendors, and creative partners when appropriate.
- Establish consistent product messaging and brand standards across marketing materials.
- Identify opportunities to improve product adoption, customer engagement, and sales performance.
- 7+ years of experience in product marketing, brand marketing, go-to-market strategy, or a related field.
- Bachelor’s degree in Marketing, Business, Communications, or a related discipline preferred.
- Proven experience developing product positioning and go-to-market strategies.
- Strong understanding of market research, competitive analysis, and customer segmentation.
- Excellent written, verbal, and presentation skills.
- Experience creating sales enablement and product marketing materials.
- Strong project management and cross-functional collaboration skills.
- Analytical mindset with the ability to use market and performance data to inform decisions.
- Proficiency with Microsoft Office, Google Workspace, CRM, marketing, and analytics platforms.
- Experience in consumer electronics, technology, appliances, outdoor living, distribution, or related industries is a plus.
- Experience working with dealer, wholesale, or channel-partner networks is highly desirable.
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Training & Development
- Work From Home
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