Product Marketing Lead
Product Marketing Lead at Variance — San Francisco, US
- Company: Variance
- Location: San Francisco, US
- Employment type: FULL_TIME
- Posted: 2026-07-17
About this role
At Variance, we are using disruptive technologies to solve some of the digital age’s oldest and most complex problems with safe and effective AI. Our platform helps fraud, Trust & Safety, and Risk & Compliance teams reduce time spent on repetitive manual reviews and investigations, so they can focus on higher-value decisions. We are rapidly growing and already serve some of the largest and fastest-growing social media, online marketplace, and financial services platforms.
We’re looking for a Product Marketing Lead to define how Variance is understood by the market. You will own our positioning, sharpen our messaging, and translate a highly technical product into clear, compelling narratives that resonate with executives, operators, and technical buyers alike. You will work closely with founders, sales, product, and design to shape how we launch products, tell customer stories, and establish Variance as the category leader in AI-powered risk mitigation.
This is an in-person position. Our office is located in San Francisco, CA.
What You Bring
4–8 years of experience in product marketing, strategic marketing, or founder’s office / GTM roles at high-growth B2B SaaS companies
Exceptional ability to distill complex technical products into crisp positioning and messaging
Experience owning product launches, sales enablement, customer-facing collateral, and competitive intelligence
Strong commercial instincts and an understanding of enterprise buying motions
Ability to work cross-functionally across product, sales, design, and leadership with high ownership
Excellent writing skills across website copy, decks, case studies, and thought leadership
Comfort operating in ambiguity and building the function from 0 to 1
Familiarity with AI/ML, infrastructure, security, fraud, compliance, or risk markets strongly preferred
Bachelor’s degree or equivalent practical experience
What You’ll Do
Own company and product positioning, messaging, and narrative development
Lead product launches and bring new capabilities to market with clarity and urgency
Build high-quality sales enablement materials, including pitch decks, one-pagers, objection handling, and battlecards
Develop customer stories, case studies, and proof points that support enterprise sales
Partner with leadership on category creation and strategic communications
Conduct market, customer, and competitive research to inform GTM strategy
Shape website copy, campaign messaging, and other core external-facing materials
Why Variance
Category-Defining Product: Work on mission-critical fraud and compliance challenges with cutting-edge AI
Early and High-Leverage Role: Help define the company narrative and build the product marketing function from the ground up
Real Market Pull: Variance supports major enterprise customers with large budgets, urgent pain, and significant expansion potential
Direct Founder Partnership: Work closely with leadership on strategy, launches, and go-to-market execution
Top-Tier Benefits
Platinum medical, dental, and vision coverage
Unlimited PTO, sick leave, and parental leave
$100 monthly wellness stipend
Free lunch and dinner daily
401(k) plan